Like many affiliate programs, the Google Affiliate Network connects merchants with a network of website publishers to provide an effective, performance-based advertising channel with good conversion rates and a propensity to boosts sales. Affiliate publishers place text or banner advertising on their site, and if a would-be customer clicks on one of these ads, visits the merchant's site, and makes a purchase, the merchant pays the affiliate a percentage of the sale. No money changes hands unless the merchant closes the sale. So, most merchants can easily afford to be part of an ongoing affiliate program
This episode is filed under The eCommerce Minute and has the following keyword tags: ecommerce, e-commerce, affiliate marketing, google affiliate network.